ASEAN Insights: Understanding Southeast Asia and Unlocking Business Opportunities

Why Attend?

Southeast Asia offers a wide range of business opportunities – from cost-efficient manufacturing to cutting-edge high-tech solutions. The region’s diverse economic structures provide valuable synergies, especially within its dynamic and fast-growing markets.

This event’s panel sessions deliver focused market analysis, real-world insights, and actionable recommendations tailored for German businesses. The final networking and consultation segment creates direct opportunities for exchange and cross-border cooperation.

Participation & Fees

• Participation fee: €40
• Registration deadline: 18 September 2025
• Cancellation policy: Full fee applies if cancellation is not received by the registration deadline.

When registering, please indicate with which AHK representatives you would like to schedule one-on-one meetings (e.g., Vietnam, Singapore, etc.).

Agenda & Program

• 09:30 – Registration
• 10:00 – Opening remarks by the Delegation of German Industry and Commerce in Vietnam and IHK Hannover
• 10:05 – Keynote: ASEAN Market Outlook & Growth Trends
• 10:15 – Panel 1 – “ASEAN in Focus: Regional Position and Economic Outlook”
  AHK representatives from Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam present their respective markets and highlight regional synergies.
• 11:00 – Coffee Break
• 11:30 – Panel 2 – “Entering ASEAN Markets Successfully – What You Need to Know” (in English)
  Expert discussion on sales channels, market barriers, and legal requirements.
• 12:15 – Networking Lunch
• 13:15 – Panel 3 – “Industry & Workforce Development in ASEAN”
  Led by senior experts from industrial sectors (e.g., automotive, pharma, energy), featuring best-practice cases from Vietnam.
• 14:00 – Wrap-up by panel moderators
• 14:15–16:30 – Get-together & individual consultation sessions with AHK representatives