AHK Vietnam Blog

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New Blog: How Vietnamese Culture Shapes Business Practices - Insights for German Businesses During Tet

Vietnam’s vibrant economy offers immense opportunities, but cultural understanding is key to success. With Tet (Lunar New Year) approaching, this festive season provides unique insights into how Vietnam’s traditions shape business practices.

Vietnamese culture emphasizes respect for hierarchy and relationships, fostering trust and long-term partnerships. For German businesses, adapting to this relationship-centric approach unlocks deeper connections. The community-oriented mindset prioritizes teamwork and harmony, complementing Germany’s structured efficiency in surprising ways.

During Tet, businesses face pre-holiday rushes and operational slowdowns, but it’s also a time to strengthen relationships. Gestures like Tet bonuses or thoughtful gifts show goodwill, while joining celebrations demonstrates respect for local traditions. Rather than viewing Tet as a disruption, German firms can see it as an opportunity to deepen ties, foster goodwill, and build sustainable partnerships in Vietnam’s thriving market.

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