Tapping into new sales markets, diversifying supply chains, and achieving competitive advantages through new production locations: The ten countries belonging to the Association of Southeast Asian Nations (ASEAN) offer promising business opportunities, and not just in connection with the so-called 'China+1 strategy'. Its members include the major economies of Indonesia, Malaysia, Singapore, Thailand, and the Philippines as well as Vietnam, Cambodia, Myanmar, Brunei, and Laos. The entire region unites over 650 million people in an increasingly converging single market.

The economic situation in the individual countries is as diverse as their cultural and political orientation. Depending on the country, the community of states offers itself as a sales market, procurement market, or even as a production or research location. This is why more than 3,000 German companies are already represented locally. Free trade agreements between the EU Singapore and Vietnam also simplify trade with these countries.

A lot has happened in these countries in recent years: ASEAN is set to become the fourth-largest economy in the world by 2030. The reasons for this are obvious: not only the low wage and production costs but also the young potential workforce - over half of the ASEAN population is under 30 years old - as well as the growing middle class make the region an attractive alternative.

The ASEAN Insights 2024 event offers you valuable know-how for market entry in these up-and-coming nations, helpful contacts, and individual advice from the Chambers of Foreign Trade.

Agenda (German) >>>