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Spielwarenmesse 2027 in Nuremberg

  • Event

February 2-6, 2026

Spielwarenmesse 2025 impression
Copyright: Spielwarenmesse

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Experience the Spirit of Play at the key meeting point for the toy industry. As the largest and most important event of the year, the toy fair in Nuremberg brings together all international decision-makers. Well-known brands, trendy start-ups, buyers for major chains, independent retailers, and large numbers of media representatives combine to make the Spielwarenmesse a unique event for all players in the toys and games market.

Fair facts

Date:

2. – 6. Februar 2027
Please note the schedule from Tuesday to Saturday

Opening hours:

Tuesday to Friday, 9:00 am - 6:00 pm
Saturday, 9:00 am - 5:00 pm

Venue:

Messezentrum Nürnberg (Nuremberg Exhibition Center)
Messezentrum 1
90471 Nuremberg, Germany

Spielwarenmesse is a specialised trade fair. For this reason, admission tickets can only be purchased if you are a trade professional. Persons under 16 years of age will not be admitted – excluding children up to the age of 6 months accompanied by an approved fair participant.

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