Following the great successes of the Purchasing Initiative Southeast Asia from 2022 to 2024, which led to new business relationships between German buyers and Southeast Asian suppliers, the digital B2B event series will continue in 2025. Commissioned by the Federal Ministry for Economic Affairs and Climate Action (BMWK), this initiative is part of the market development program for SMEs, primarily targeting small and medium-sized enterprises (SMEs) in Germany.

Between 16 June and 4 July 2025, German buyers and Southeast Asian suppliers will meet in digital one-on-one meetings to explore new business opportunities.

Exclusive Opportunity for Suppliers from Vietnam, Cambodia, and Laos

The 2025 edition of the initiative places a special emphasis on connecting suppliers from Vietnam, Cambodia, and Laos with German procurement companies. If you are a manufacturer or supplier from one of these countries, this is a unique chance to expand your reach and establish valuable business partnerships with German buyers.

The B2B matchmaking meetings will primarily focus on:

• Metal construction
• Casting and forging parts
• Stamping and bending parts
• Injection molding
• Plastic and electronic components
• Welded assemblies
• Assembly and production materials
• Engineered parts
• Additionally, IT and engineering services will also be considered.

Join our Webinar on 5 March 2025!

To learn more about the B2B event, application process, and buyer expectations, join our exclusive information webinar on 5 March 2025.

What to expect in the webinar:

• Introduction to the Purchasing Initiative
• Overview of the B2B process
• Insights into the specific needs of German buyers
• Interactive Q&A session

Contact Person

For further inquiries, please reach out to Ms. Thu Van at thuvan.nguyen(at)vietnam.ahk.de (Vietnam) and Ms. Fiona Thu at fiona.thu(at)vietnam.ahk.de (Cambodia and Lao).

We look forward to welcoming you to the webinar and helping you unlock new business opportunities with German buyers!