Saxony-Anhalt is a powerhouse in German agriculture and food production. The state boasts fertile soils, a diverse agricultural landscape, and a strong tradition of innovation in farming. This combination has made it a leader in producing high-quality grains, sugar beets, vegetables, and livestock products. This delegation highlights the commitment of Saxony-Anhalt's producers to quality, sustainability, and technological advancement.
The delegation is led by Mr. Gert Zender, the State Secretary in the Ministry of Economy, Tourism, Agriculture and Forestry of Saxony-Anhalt. His presence underscores the official support and strategic importance of this visit.
The Ministry of Economy, Tourism, Agriculture and Forestry of Saxony-Anhalt, based in Magdeburg, is a central institution for the development and promotion of the state’s economy, tourism, agriculture, and forestry sectors. It is divided into several departments that focus on digitalization, innovation, economic promotion, agricultural markets, veterinary affairs, and rural development. The ministry’s goal is to ensure Saxony-Anhalt’s future viability and enable sustainable growth.
The Food & Beverage (F&B) sector in Vietnam is a dynamic and rapidly growing market. Driven by a large, young population, increasing urbanization, and a rising middle class with higher disposable incomes, the industry is a key pillar of the Vietnamese economy. In 2024, the market was valued at an estimated $27 billion, with revenue expected to continue its upward trajectory. Consumers are becoming more health-conscious, leading to a rising demand for natural, organic, and functional foods and beverages. There's also a growing preference for products with clear and transparent labelling.
Benefits for Participants
This delegation offers significant benefits for the participating companies from Saxony-Anhalt. It provides a unique platform to:
- Expand market reach and forge new business relationships.
- Showcase their products to a new and interested audience.
- B2B matching event to present the company and engage in individual discussions
- Gain insights into the local market and consumer preferences.
- Network with key players and potential partners in the food industry.
- Visit local supermarkets and the Food Expo-Traide fair