The Delegation of German Industry and Commerce in Vietnam (AHK Vietnam) is organising, together with enviacon International GmbH on behalf of the Federal Ministry for Economic Affairs and Energy (BMWE), a market exploration trip for German medical technology companies. The trip will take place from 13 to 18 September 2026 in Cambodia and Vietnam and is part of the Healthcare Industry Export Initiative as well as the Market Entry Programme for SMEs.
Target Markets with High Growth Potential
Vietnam and Cambodia are among the fastest-growing healthcare markets in Southeast Asia. Vietnam has increasing healthcare expenditure, a growing middle class, and a medical technology market that is 80–90% dependent on imports. German high-tech solutions enjoy an excellent reputation here for their quality and reliability. Government investments in modernising hospital infrastructure and in the digitalisation of healthcare are further driving demand.
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80–90 % Import dependency of the medical technology market
Vietnam’s medical technology market is highly import‑dependent; German high‑tech solutions are particularly in demand.
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up to 10% p.a. Healthcare market growth
The healthcare market is growing at a double‑digit annual rate, driven by rising healthcare spending and demographic trends.
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> 8 % Economic growth (GDP)
Vietnam is one of the most dynamic economies in Southeast Asia and is investing heavily in healthcare infrastructure.
Cambodia is a smaller but rapidly growing niche market. Around 60% of healthcare services are provided by private providers, who are increasingly investing in modern diagnostics. Due to the near-total dependence on imports, there are especially good opportunities for foreign technology suppliers and specialised medical technology companies.
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approx. 60% Share of healthcare services provided by private providers
Around 60% of healthcare services are delivered by private providers, particularly in urban areas.
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almost 100 % Import dependency of medical technology
There is virtually no local production; demand for medical technology is almost entirely met through imports.
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approx. 6% Economic growth (GDP, forecast)
Cambodia is expected to show solid economic growth, supported by private investment and infrastructure development.
Content and Added Value of the Trip
The market exploration trip offers participating companies a structured and practical introduction to both target markets. Even before the trip, participants will receive in-depth information as part of a target market webinar as well as comprehensive target market handouts covering market structure, regulatory requirements, tax framework conditions and import regulations.
The on-site programme includes, among other things:
- Delegation briefings and specialist seminarsin Phnom Penh and Ho Chi Minh City
- Group and reference visitsto relevant medical facilities
- Presentation of own products and solutionsto local decision-makers
- Direct exchange with potential business partners, authorities and institutions
This gives participants concrete insights into ongoing projects, market needs and cooperation opportunities in the health sector of both countries.
Target Group
The trip is aimed in particular at small and medium-sized German companies (SMEs) interested in market entry or business expansion in Southeast Asia, especially from the following areas:
- High-end diagnostics and imaging(e.g. cardiology, diabetes, dentistry)
- Digital health / e-health(telemedicine, electronic patient records, interoperable systems)
- Hospital infrastructure and medical equipment
- Companies in need of regulatory orientation and distribution partners
Event Details
- Period: 13–18 September 2026
- Countries: Cambodia & Vietnam
- Project format: Market exploration trip
- Language: German / English (depending on programme item)
Participation Conditions & Costs
The project is subject to the minimis regulations. The personal contribution depends on company size:
- 250 EUR (net): < 2 million EUR annual turnover & < 10 employees
- 850 EUR (net): < 150 million EUR annual turnover & < 750 employees
- 1,500 EUR (net): ≥ 150 million EUR annual turnover or ≥ 750 employees
- Application deadline: 14 June 2026
